Social media has long been used for building brand awareness and for generating buzz about new products and services. However, generating leads from social media has been a long-running mystery for many. While some have given up on social platforms for actionable leads, this could be a grave mistake. In fact, those who approach social sites properly are finding them to be fertile ground for new business. Here are several tips for generating leads through social media.
Before people give you their business or even their email address, they’d like to see some proof that you know your stuff. You’ll need to demonstrate either that you are an authority in your field by providing quality content on a blog or provide what is called “social proof” by having a large number of social media fans and followers.
Lure Leads With Enticing Content
Once you’ve created some sort of authority, you can begin enticing leads with the promise of valuable information. One example is to share a summarized blog post on social media and then promise more details and a video demonstration through an email sign-up. You can also refer social media followers to an eye-catching landing page that asks prospects to fill out a short form in exchange for a valuable report or survey.
Employ Clear and Relevant CTAs
One of the most consistent pieces of advice from lead generation experts about using social media is with reference to a call-to-action (CTA). Weak CTAs won’t generate leads and even customers who want to give you their business won’t do so if they’re unsure about exactly what you’d like them to do. This is why have a CTA that is consistent with the rest of your message, concise, and clear is one of the most important aspects of lead generation, whether on your website on or on a social media platform.
Monitor Streams and Conversations
There are several social media dashboards, such as Sprout Social and Hootsuite, that will allow you to monitor activity on sites such as Twitter and Facebook based on keywords. Not only do you want to track keywords, but also any mention of your company’s or competitor’s name. If opportunities arise for you to be helpful, not sell, then you should join in the conversation. Effective social media marketing has been said to be 80 percent informational, 20 percent self-promotional. This is a good rule of thumb.
Join Social Media Groups
Social media is a two-way conversation. So, while you are trying to increase your brand’s awareness and build leads, you are also tasked with building relationships and listening to what others have to say. Both Facebook and LinkedIn are likely to have “groups” that are filled with potential leads. The key to harnessing these leads is to become a contributor in these groups. This is a long-term investment in which you will build goodwill, share information, and even promote other’s services. In the end, the investment will pay off with a flood of new leads.
Used Focused Social Ads
Social ads are one of the best ways to generate leads for your business. Yet, according to Social Media Examiner, they must be both focused and tracked for optimization. Both Twitter and Facebook have excellent ad systems that allow for lead generation and detailed tracking. Twitter lead generation cards are perfect for this, and a targeted Facebook ad can be directed straight to a lead generation form on your website.
Optimize Conversions Through Google Analytics
In addition to tracking lead generation efforts through social media ads, you can also integrate Google Analytics into your social media marketing campaigns. Within your Google Analytics account, you’ll want to map your lead generation path as a goal. The goal, or destination, is usually a Thank You page that users see after filling out a form. You can even use Google Analytics to split-test different types of content and CTAs to determine which is most effective.
Buying MLM Leads Online
The most time efficient solution may be to buy home business leads online from a reputable dealer. Generating leads can be time-consuming and frustrating, and you might find it cheaper to just pay a dollar per lead, rather than testing multiple advertising campaigns only to find out your cost per leads it to high.
Whether you use all of these tips or just a few, you’ll want to craft your particular social media lead generation strategy to the needs of your business and your audience. Then make use of those tactics and track conversions for optimum outcomes.